October is Breast Cancer Awareness Month (BCAM), an annual international health campaign that aims to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure.
According to the World Health Organization, in 2020 globally, there were
women diagnosed with breast cancer
women died due to breast cancer
a total of 7.8 million
women diagnosed with breast cancer in the last 5 years
What is the #ONEPinkRibbon campaign?
This BCAM, Ocean Network Express is launching a year-long #ONEPinkRibbon campaign to raise awareness of breast cancer globally. ONE will transform 100 of its iconic magenta containers to feature the pink ribbon – an international symbol for breast cancer awareness and to promote the importance of early detection of breast cancer.
ONE hundred pink ribbon Containers for ONE year
Why is ONE supporting this cause?
By bringing together ONE’s striking magenta brand colour and the globally recognised pink ribbon symbol, ONE hopes to use its global fleet of eye-catching magenta containers to impart a crucial health message and raise awareness of breast cancer globally, not just during Breast Cancer Awareness Month but all year round.
Operating in a male-dominated industry gives ONE the unique opportunity to engage both men and women to provide support for people affected by breast cancer, whether it’s someone’s mother, sister, wife or daughter. Educating more men about breast cancer will expand the support network for survivors of the disease, which disproportionately affects more women than men.
ONE will adapt its slogan “As ONE, we can” to encourage employees, customers and partners to show their support for breast cancer awareness throughout the #ONEPinkRibbon campaign.
ONE will donate a percentage of the annual profit generated from the 100 pink ribbon containers to support various breast cancer charities around the world.
Our dedicated charity campaign containers will commence on global service from late October 2021 until October 2022.
The donation value will be calculated by the mileage of annual transportation.
Mileages X number of containers X 0.05 USD